Serial Entrepreneur · Advisor · Innovation Strategist

Experience is everything.

Three decades. Six exits. One mission — helping you build what's next with clarity, speed, and conviction.

About Daniel

Building the future,
one venture at a time.


Serial entrepreneur with three decades of experience and six exits, Daniel has worked with startups, scale-ups, and established companies across technology, product design, services, advertising, media, apparel, and financial services.

Named Entrepreneur of the Year in 2014 by the Norwegian Venture Capital Association, he has served on the Google Cloud Advisory Board, contributed as a fintech expert at Forbes, and been featured on CNBC, BBC, Bloomberg, and numerous podcasts.

Daniel developed the Idea Validation and Simple Strategy Frameworks, which he teaches to entrepreneurs and executives.

30+ Years Experience
6 Successful Exits
15+ Companies Founded
Lessons Learned

What I Do

Two ways to work together.

Whether you're a corporation seeking strategic guidance or a startup building from scratch — I bring experience where it matters most.

🏢

For Companies

Product development, innovation strategy, digital transformation, idea validation, and AI adoption. I help established companies navigate change and capture new opportunities.

  • Innovation
  • AI Strategy
  • Product Dev
  • Digital Transformation
🚀

For Startups & Entrepreneurs

From idea to exit and everything in between. I bring 30 years of hands-on experience, frameworks, and a network to help you build smarter and faster.

  • Idea Validation
  • Strategy
  • Mentoring
  • Sweat Equity

How It Works

From hello to
handshake.

A simple, AI-assisted process to understand your needs and determine how we can work together.

01

Chat with Odina

Start a conversation with Odina, Daniel's AI assistant. She'll learn about your project, challenges, and goals.

02

Get Qualified

Odina determines if there's a good fit and identifies how Daniel's experience can best serve your needs.

03

Book a Call

If it's a match, Odina helps you schedule a video call directly on Daniel's calendar. Simple as that.

Testimonials

What people say.

I went through the Idea Validation Framework with Daniel, which helped me clarify my next steps and ensure I was focusing on the right things. It is fascinating to see how pedagogic it was and the energy it created amongst the founders.

Jan Christian Fosseidbråten

CEO at Eidra Norway

Many of the things that went well 6 months later were closely tied to the plan and approach that came out of the framework!

Daniel Caetanya Fossum

Managing Partner at Founders & Fools

We workshopped through new ideas and did several validation experiments to find possible growth paths. The framework is structured, logical and inspired the whole team. Since then we've continued to apply the methodology.

Aurora Aastad

Founding CEO at Stas

I have done both the idea validation and simple strategy framework. It has helped me focus, identify new opportunities and accelerated growth in my business. Just do it!

Cecilie Marø Høiback

CEO & Designer at The Interior Collective

Get Started

Ready to build
something extraordinary?

Start a conversation with Odina. She'll help determine how Daniel's experience can serve your goals.

Almost there!

Enter your details so Odina can schedule your call with Daniel.